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Methods of Collecting Data

To collect the full information about the market condition and its dynamics, supply and demand peculiarities and other characteristics, a board spectrum of methods is applied. First and foremost, the sources of the most valuable information are consumers, sales assistants, service providers and market experts (these are primary sources of the information), and different documents  - customs statistics, data provided by Rosstat, industry associations,  market company – players, etc (these are so-called secondary sources of information).

Among the methods aimed at collecting primary data, also known as “field methods”, the qualitative and quantitative directions are specified as well as a special type of research – Mystery Shopping (Mystery Shopper), the method of a mysterious purchase.

The methods used by the Factory of Marketing for collecting primary data are divided by:


...means of getting the information:

 The method of collecting and processing the secondary data (Desk Research) is the integral part of complex projects conducted by the Factory of Marketing.