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Factory of Marketing at ESOMAR Congress 2015



ESOMAR congress 2015 – one of the largest events in the industry took place in Dublin on September 26-30, 2015. Thousands of researchers and Insight professionals came to network, source suppliers, discover cutting edge tech solutions to better understand consumer behavior and improve business performance. We are, as a corporate ESOMAR member since 2011 year took part in the event and would like to share main revelations from the congress:

  1. Only about a tenth of smart phone owners use their mobiles to participate in surveys worldwide. It happens mainly because of long questionnaires and inconvenience of filling it in. So to go ahead with smartphone type of the survey it is time to optimize questionnaires, change scale questions with other questionnaire format. Factory of Marketing has soft decision that allows conduct mobile surveys or use several gadgets in parallel as questionnaire automatically adopted for the gadget used.

  2. Digital and social media role in market research is growing significantly. Online community is a very powerful instrument that could be very useful for a wide range of business tasks salvation. We have strong expertise in online community usage for product test, ad test, new ideas elaboration, shopper behavior study etc.

  3. Technology is taking up a more dominant position in our personal and professional lives. We are trying to be in trend - we aware about new technologies and know how to use it to solve our Clients' business tasks in the best way.